Consultancies collaborate to deliver businesses unique Web 2.0 and social media solutions for internal and external communications.  

With collaboration, innovation and stakeholder engagement high on the business agenda, there is an increasing sense of urgency for businesses to embrace the opportunities offered by Web 2.0 and social media tools. One-third of executives recognise the importance of social networking by ensuring it is part of their business and operations strategy1. Yet a key block for business leaders and managers is a lack of strategic knowledge to analyse the business case for Web 2.0 and, moreover, ensure that the right social media tools are chosen to deliver on a company’s communications objectives. 

Currently the Government is in the process of publishing its Digital Britain 2012 report, which states that a successful Britain is a digital Britain. In response, specialist agencies theblueballroom (internal communications), thebluedoor (external PR) and redcatco (social media and collaboration technology) are collaborating to provide companies with 360-degree consulting, as well as implementation and training on how best to embed Web 2.0 and social media into business and communications strategies.  

theblueballroom’s founder and managing director, Sheila Parry, says: “theblueballroom has been looking at the uses of social media in the internal communications arena for some time and are committed to integrating them into our strategic offering – for the right purpose, with the right content, and for the right cultures. This collaboration is just right, both for the time and for the digital space, as it brings together a group of people with highly complementary knowledge and skills, exactly when businesses are realising they need it. I’ve worked with Abigail for almost two years and I believe Benjamin’s understanding of social media programme implementation will really enhance our consultancy offering to clients.” 

This unique internal and external end-to-end offering will ensure that business owners – as well as communications and HR professionals – can understand the opportunities inherent in the online space. Companies adopting this unique approach will benefit from a sophisticated understanding of how Web 2.0 and social media can effectively enhance their existing internal and external communications strategies. It will enable the correct strategies and tactics to be selected and embedded into communications channels.   

This significant collaboration between theblueballroom, thebluedoor and redcatco, will provide companies with invaluable insight, knowledge and skills to strategically embrace Web 2.0.  

To discuss bespoke requirements, please contact us: 

Sheila Parry, theblueballroom – +44 (0)1252 899 950
Founded in 2001, theblueballroom is an award-winning specialist internal communications agency that seeks to make a positive impact on the way businesses work through effective communication with their people. We work with some of the world’s largest employers, delivering strategic consultancy, creative concept development, design, copywriting, training and implementation of communications campaigns. Sheila is a Functional Director for Education & Accreditation of the British Association of Communicators in Business (CiB) and was awarded a Diploma of Honour by the Federation of European Business Communicators’ Associations (FEIEA) last year for services to better business communications in Europe. 

Abigail Harrison, thebluedoor – +44 (0)1252 899 969
thebluedoor is a specialist PR agency delivering strategic communications to businesses that deliver results. We excel at integrating online digital and off-line traditional channels in order to maximise results for our clients. A member of the PRCA, thebluedoor is a founder member of its Digital Committee. We have also been awarded the PRCA’s Consultancy Management Standard, the internationally recognised gold-standard for industry excellence.   

Benjamin Ellis, redcatco – +44 (0)7785 998 006
redcatco specialises in social technology for business. We enable companies to quickly realise the benefits of social media, social networking and Web 2.0 technologies by delivering a unique blend of consultancy, training and development that draws on expertise in both technology and human interaction.

1. Source: Deloitte ‘2009 Ethics & Workplace Survey’ conducted by Opinion Research Corporation 19/5/09